DIGITAL MARKETING, ADVERTISING AND COMMUNICATIONS Foundation Degree

• Applicants must be at least 18 years of age on or before 1st July in the year of proposed entry to the course.
• Applicants should have obtained a minimum of 64 UCAS points achieved through the completion of A-Levels, National Awards, Access or other alternative approved level 3 qualifications.
• Applicants should have attained at least 15 points at Level 2 or above (e.g. GCSE) or have alternative approved qualifications. This must include GCSE English Language Grade C or Essential Skills Communication Level 2 and GCSE Mathematics Grade C or Essential Skills Numeracy Level 2. In addition, applicants must provide evidence of competence in written and spoken English Language.
• Employer interview required.

The College’s Admissions policy reflects the expectations of the UK Quality Code Admissions, Recruitment and Widening Access (Nov 2018).

Please note that applicants progressing to higher education courses at Level 4 and above in the College or UK Universities may require a specific GCSE/A-Level profile. In some cases, the Essential Skills in Literacy and Numeracy may not be a suitable alternative to a GCSE. The list of acceptable qualifications for equivalency to English and mathematics for Ulster University is available from the following link: https://www.ulster.ac.uk/apply/entrance-requirements#eng

It is the responsibility of the applicant to check each University’s progression requirements before enrolling on a course at the College.

Modules covered:

• Brand Management and Integrated Marketing Communications.
• Creative Communications.
• Digital Advertising and Content.
• Digital Disruption in the External Environment.
• Digital Innovation.
• Essentials of Digital Marketing Communications.
• Ethics and Legalities of Digital Marketing.
• Event Management.
• Interpersonal Communication Skills.
• Marketing Fundamentals and Consumer Behaviour.
• Mobile Marketing.
• Advanced Digital Toolkit (practical workshops).
• Basic Digital Toolkit (practical workshops).
• Productivity in Business.
• Professional Placement Level 4.
• Professional Placement Level 5.

You will be assessed on a regular basis throughout the programme, using a range of appropriate assessment methods, such as written and practical assignments, exam, projects, case studies, presentations and live briefs.

Please note: Where the exam/awarding body fee is listed as TBC in the full fee breakdown, the information has not yet been released by our partner awarding bodies for 23/24. This fee will be updated as soon as it becomes available.

On successful completion of this course, you may go on to enrol on a relevant top-up degree course and gain maximum exemption for the subjects taken on the Foundation Degree.

On successful completion of this course, you may progress to positions in:

• Digital marketing.
• Internal communications.
• Advertising.

You may also progress to specialist roles such as:

• Digital analyst.
• Digital designer.
• Content marketing manager.